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Why Is It That So Many Celebrities Partner With Us?

LR is an ethical company, for this reason Leona Lewis joined us as she stated when asked about the launch of her new LR Health and Beauty Fragrance titled with her name. The fragrance took months to develop with the personal touch and selection of Lewis.

This is the LR difference which has many celebrities joining and staying with us. Heidi Klum is worldwide known for her fashion and modelling career. As well as her hit role as a host in Project Runway. Klum was born in Germany and developed her first and exclusive fragrance with LR. Then on, LR has been with Klum for many years, featuring on the 2008 and 2009 LR World catalogues.

Just like the fashionistas famous men including racer Michael Schumacher and tennis player Boris Becker, have teamed up with LR. A German and American actor Ralf Moeller explained the process of developing his fragrance as complicated and long-term. He said "it took 3-4 months before we were ready". Moeller like all LR celebrity partners were able to choose their own scents to create that personal fragrance. 

This Personal fragrance ensures the fragrance completed with our professional team matches the thoughts and values of the celebrity themselves.

For racer Michael Schumacher this is passion and energy which is driven through the scents he chose at the LR Manufacturing and development HQ in Ahlen, Germany.

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LR cater for men and women when it comes to choosing the right products. We have partnered with worldwide celebrities to create personal and high quality fragrances.

Did you Know? LR uses one of the highest perfume oil concentrations in the market today. This makes our fragrances last longer, naturally. 

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